Case #012
Web3 Gaming Token — Revived a Dying Project & Increased DAU by 310%
🎮Web3 Gaming Token — Revived a Dying Project & Increased DAU by 310%
Client: Confidential (Blockchain game with native token) Region: LATAM + SEA audience Target: Bring the project back to life through organic trust & player growth
🎯 Challenge
The token had launched 4 months earlier but was almost forgotten.
📉 -78% from ATH
❌ Socials inactive
🕹️ Game barely playable on mobile
⚠️ Discord dead. No hype. No traction. Investors already gave up.
Yet — the client believed in the product and wanted a last push before relaunching game updates.
🛠️ PumpTrust Strategy
We positioned the token as “underrated but quietly improving”, and designed a revival campaign:
📰 Wrote 3 narrative-driven guest posts on “P2E gems” platforms
🧠 Reframed token as "community-driven comeback story"
📊 Highlighted tokenomics updates in a medium-style breakdown (indexed in Google News)
🎮 Activated 2 Web3 gaming KOLs on Twitter and YouTube (reach: 190k+)
🔗 Syndicated content to P2E aggregators & Solana gaming directories
🧾 Built 7-day drip SEO loop using long-tail keywords like "[token name] game 2024"
📊 Results
📈 Daily active players (DAU): from ~310 → 1,280+ in 7 days
🔥 Token price rebounded +132%
💬 Discord re-activated: 1,200+ messages/day (up from 30)
🧠 Google Search volume up +650% on brand queries
🕹️ Game page listed on 3 new P2E aggregators
📩 2 guilds reached out about onboarding their players
📎 Organic mentions from Web3 YouTubers (non-paid)
💬 Client Feedback
“We had given up on the token — this campaign reignited our game and our hope.”
🚀 The Takeaway
You don’t always need a new launch — sometimes, you need a new story. We helped a fading token feel like a comeback narrative — and the Web3 crowd loves a comeback.
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