Case #113
Launchpad Token — 4.3x Oversubscribed Without Paid Ads
🚀 Launchpad Token — 4.3x Oversubscribed Without Paid Ads
Client: Confidential (Web3 Launchpad Project) Region: Global – Focused on DeFi and early-stage retail Goal: Drive real organic interest for an upcoming public sale
🎯 Objective
The team was preparing for a public token sale on their own launchpad. But with no major partnerships yet, and zero awareness in crypto circles, they needed to:
📢 Build hype organically
🧠 Educate early adopters
📈 Generate momentum ahead of their raise
❌ Without relying on heavy influencer promo or exchange support
🧠 PumpTrust Strategy
We designed a pre-sale trust engine, combining SEO, authority-building, and community credibility — all structured to create FOMO without hype.
Here's what we did:
📰 Published 5 strategically timed guest posts explaining how this launchpad was different — focused on real utility & verified deal flow
🧠 Crafted an educational series explaining why Launchpads fail, and how this one avoids those traps
🔗 Ranked on page 1 of Google for “top upcoming launchpad tokens 2024” and “decentralized token sale projects”
📣 Activated 3 micro-communities (Telegram & Discord alpha groups) with detailed breakdown threads
📊 Created comparison visuals vs. popular platforms (DAO Maker, Bounce, BSCpad)
🧾 Sent weekly campaign performance reports with tracked referral links
📊 Results
📈 Public raise oversubscribed by 4.3x
💰 Soft cap hit in 3.5 hours
🧠 71% of participants had already read about the project prior to joining
🔍 Google impressions up +820% in the 10 days before sale
👥 Community grew by +9,100 members, with zero paid bots
🗞️ Project featured in two industry newsletters (non-sponsored)
💬 Client Feedback
“This wasn’t viral hype — it was trust-driven demand. Everyone who joined the sale felt like they’d researched us, not just FOMO’d in. That changed everything.”
📌 Why It Worked
In 2024, people don’t want mystery tokens — they want narratives they understand and public signals of credibility. We created both — before the token even launched.
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