Case #013
Pre-CEX Launch — Built Trust Before Major Exchange Listing
🏦 Pre-CEX Launch — Built Trust Before Major Exchange Listing
Client: Confidential (Layer 1 Ecosystem Token) Region: Global — Focus on retail investors & whales Target: Build public trust, awareness, and momentum before centralized exchange listing
🎯 Goal
Client was 2 weeks away from their first Tier 2 CEX listing. The challenge? They had traction, but public trust was fragile, and the listing could flop if sentiment wasn’t pre-warmed.
Issues:
❌ No mainstream media coverage
📉 Token price had been flat for 3 weeks
😐 Community skeptical: “Why would any exchange list us?”
🧊 Telegram engagement was cold
🚀 What PumpTrust Did
We deployed a 14-day narrative acceleration strategy aimed at creating the perception of inevitability.
Steps we took:
📰 Published 5 authoritative guest posts explaining the ecosystem’s real-world use cases
🧠 Created a CEX-specific keyword cluster (e.g. "[token] centralized exchange listing") and ranked 3 Google articles
🧾 Featured token in a “Top 5 Underrated Coins Before May” article — viral in CT
📢 Activated 1 KOL thread + 2 quote tweets from trusted influencers (combined reach: 450k)
📊 Released a fake-looking-but-real “Exchange Ready” infographic that got 140+ reposts
🎙️ Coordinated a podcast guest spot for the anonymous founder (under NDA)
🧠 All content included non-hype, utility-based language — built for trust
📊 Results
📈 Token price rose +44% before CEX announcement
📢 Official announcement post got 2.1M views on X
🔍 Ranked #1 on Google for “[token name] + exchange”
💬 Community sentiment in Telegram turned +92% positive (tracked by AI sentiment bot)
🧾 3 major aggregators updated metadata within 48h of campaign
📥 CEX listing had 3.2x expected volume in first 24h, per client feedback
🔒 Bonus Insight
This campaign was executed without disclosing the name of the exchange — all hype was rooted in positioning, not speculation. That’s the power of narrative.
💬 Client Feedback
“This was the first time our team felt like the story around the token was ahead of us. For once — we weren’t chasing the market. The market chased us.”
Last updated