Case #112
Multichain Infra Token — From Zero Visibility to Top 5 Google Rankings in 17 Days
🧩 Multichain Infra Token — From Zero Visibility to Top 5 Google Rankings in 17 Days
Client: Confidential (Cross-chain infrastructure protocol) Goal: Build trust, simplify communication, and boost search visibility
🎯 Objective
The project offered a powerful multichain infrastructure stack — APIs, SDKs, and RPC integrations across several blockchains. The tech was solid. But they had one big problem:
Nobody knew they existed.
Key issues:
🧱 Extremely technical messaging — not accessible to the average user
❌ Zero presence in Google or crypto media
😴 No excitement or buzz in dev communities
🔍 Even direct token name searches returned no results
🚀 PumpTrust Solution
We transformed a technical protocol into a clear, trusted brand by crafting a story that made sense — both for users and developers.
Our execution:
📝 Published 3 high-authority guest posts — one dev-oriented, two simplified for Web3 retail readers
🧠 Rewrote brand narrative to focus on real-world use cases, not just tech jargon
🧾 Released a comparison guide: “Top 5 Cross-chain Infrastructure Protocols in 2024” — which went semi-viral on HackerNews and Reddit
🔍 SEO-optimized the content for:
“Best multichain API 2024”
“Cross-chain RPC tool”
“[token name] + infrastructure protocol”
🧪 Articles indexed by Google News, placed on sites with DA 70+
🔗 Outreach to dev communities via DAO-related Discords and Github watchers
📊 Results
🔝 Top 5 Google rankings for 3 high-value keywords in 17 days
👨💻 Over 2,400 new developers connected to the SDK/API
📈 +630% search growth for token name in 2 weeks
🛠️ 11 new GitHub pull requests by devs not previously in the community
🧾 Listed on 2 ecosystem dashboards (without payment or request)
📢 Organic mentions in technical Discords and builder circles increased by 4.7x
💬 Client Testimonial
“We’ve always had great code. But now, people actually read about it, talk about it, and use it. This is the first time we felt like we were building in public — not in silence.”
🔍 Why It Worked
Complex products fail when no one understands them. We turned technical excellence into public trust — and trust into traction.
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