Case #014
DeFi Farming Token — From $27K TVL to $1.1M in 12 Days
🌾 DeFi Farming Token — From $27K TVL to $1.1M in 12 Days
Client: Confidential (Yield Aggregator Protocol) Region: Primarily Southeast Asia & Europe Target: Increase TVL, educate users, and generate high-trust exposure
🎯 Challenge
The client built a solid DeFi yield aggregator on Solana with unique tokenomics. But users didn’t trust it — farming APYs looked “too good to be true,” and the token was unlisted on aggregators.
They needed:
📊 On-chain confidence
👥 LP users and farmers
💬 Educational narrative explaining the product
⚠️ All done without a huge influencer budget
🧠 What PumpTrust Did
We crafted a conversion-focused campaign — not just for clicks, but for wallet connection and TVL injection.
Our moves:
🧾 Published 4 articles (2 educational, 2 strategic) explaining how the farming model works — with smart visuals and real APY math
🔍 Focused SEO around “Solana yield farming 2024”, ranked 2 articles on page 1
🔗 Built backlinks into LP analytics dashboards (Jupiter, DefiLlama forks)
🎯 Activated 1 respected DeFi strategist on X (not a shiller, but a thought leader)
🗺️ Created a multilingual explainer (EN + ES) → brought LATAM organic farmers
📈 Synced content drops with new pool launch + emissions schedule
🤖 Helped install basic TVL tracking bot in Telegram for daily community momentum
📊 Results
🏦 TVL grew from $27,000 → $1,126,000 in 12 days
👛 Wallets connected to farm UI: +5,800
📈 3 out of 4 farming pairs reached full utilization within 48h
🔍 Google CTR: 11.2% (vs. DeFi avg ~2.5%)
🧠 Project got added to 2 aggregator dashboards (non-paid)
💬 Farming strategy was cited by 2 anonymous DAO analysts as “cleanest model of the month”
💬 Client Feedback
“We knew our code was good — but no one cared until people trusted the message. PumpTrust turned our GitHub into TVL.”
🧩 Key Insight
DeFi users don’t need hype — they need clarity and confidence. We translated tech into trust, and trust into TVL.
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