Case #014

DeFi Farming Token — From $27K TVL to $1.1M in 12 Days

🌾 DeFi Farming Token — From $27K TVL to $1.1M in 12 Days

Client: Confidential (Yield Aggregator Protocol) Region: Primarily Southeast Asia & Europe Target: Increase TVL, educate users, and generate high-trust exposure


🎯 Challenge

The client built a solid DeFi yield aggregator on Solana with unique tokenomics. But users didn’t trust it — farming APYs looked “too good to be true,” and the token was unlisted on aggregators.

They needed:

  • 📊 On-chain confidence

  • 👥 LP users and farmers

  • 💬 Educational narrative explaining the product

  • ⚠️ All done without a huge influencer budget


🧠 What PumpTrust Did

We crafted a conversion-focused campaign — not just for clicks, but for wallet connection and TVL injection.

Our moves:

  • 🧾 Published 4 articles (2 educational, 2 strategic) explaining how the farming model works — with smart visuals and real APY math

  • 🔍 Focused SEO around “Solana yield farming 2024”, ranked 2 articles on page 1

  • 🔗 Built backlinks into LP analytics dashboards (Jupiter, DefiLlama forks)

  • 🎯 Activated 1 respected DeFi strategist on X (not a shiller, but a thought leader)

  • 🗺️ Created a multilingual explainer (EN + ES) → brought LATAM organic farmers

  • 📈 Synced content drops with new pool launch + emissions schedule

  • 🤖 Helped install basic TVL tracking bot in Telegram for daily community momentum


📊 Results

  • 🏦 TVL grew from $27,000 → $1,126,000 in 12 days

  • 👛 Wallets connected to farm UI: +5,800

  • 📈 3 out of 4 farming pairs reached full utilization within 48h

  • 🔍 Google CTR: 11.2% (vs. DeFi avg ~2.5%)

  • 🧠 Project got added to 2 aggregator dashboards (non-paid)

  • 💬 Farming strategy was cited by 2 anonymous DAO analysts as “cleanest model of the month”


💬 Client Feedback

“We knew our code was good — but no one cared until people trusted the message. PumpTrust turned our GitHub into TVL.”


🧩 Key Insight

DeFi users don’t need hype — they need clarity and confidence. We translated tech into trust, and trust into TVL.


📲 Want people to actually farm your pools, not just ask questions? Start the smart way → @pumptrustcombot

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